Published on December 15, 2023, 5:17 pm
Chris Fallon has been appointed as the Senior Vice President and Chief Information Officer of Wingstop, a popular restaurant chain. This move comes as Wingstop prepares to launch its own in-house technology platform with a budget of $50 million. Prior to joining Wingstop, Fallon served as the CIO of Fortune Brands Water Innovations and brings with him 14 years of experience at Starbucks.
In his new role, Fallon will be responsible for driving Wingstop’s technology initiatives and enhancing their digital capabilities. His focus will be on developing internal organizational capabilities, improving digital functions, and implementing a digital agenda both internally and externally. With digital orders accounting for 66.9% of Wingstop’s sales in Q3, it is evident that the company views technology as a crucial aspect of its business model.
Wingstop’s decision to create its own technology platform stems from its desire to digitize every transaction and personalize offers to customers. By investing three years and $50 million in building their own proprietary tech, Wingstop aims to protect its digital business while also growing repeat visits. The company believes that having control over its technology infrastructure will enable it to deliver a more tailored customer experience.
The CIO role at Wingstop is based in Dallas and reports directly to the CEO. The company was looking for a candidate who could align end-to-end restaurant technology solutions with their digital strategy. In addition to overseeing restaurant technologies, Fallon will also be responsible for applications and systems related to supply chain, finance, and human resources.
As companies increasingly invest substantial amounts in tech solutions, it is important for them to consider how these investments address technical debt. Not all billion-dollar investments yield equal results when it comes to reducing technical debt burdens.
Throughout this transition period, it is crucial for companies like Wingstop to support departing workers and ensure continuity within their organization. Remaining staff members are paying close attention to how companies handle such transitions, which can have a significant impact on morale and employee loyalty.
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