Published on November 16, 2023, 4:19 pm

Most leaders recognize the value of their organization’s data, but many struggle to effectively monetize it. In their latest book, “Data Is Everybody’s Business,” Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens emphasize the importance of making data monetization a core business activity.

To successfully monetize data, leaders need to develop a comprehensive understanding of three key approaches: enhancing data management practices, incorporating data into product offerings, and creating information-based revenue streams. Additionally, it is crucial to involve employees from all levels and departments in this process.

In an upcoming webinar, you will have the opportunity to learn how to implement these strategies and unlock the full potential of your organization’s data. The webinar will cover the following topics:

1. Implementing five sets of practices that transform your valuable data into reusable assets.
2. Establishing a common language that enables everyone in your organization to actively participate in building and utilizing data assets.
3. Applying business discipline to data investments by measuring the financial value generated.

By attending this webinar, you will gain practical insights on how to effectively monetize your organization’s data and maximize its financial returns. Don’t miss out on this valuable opportunity to take your data strategy to the next level.

For further information or registration details for the webinar, please refer to the related reading section provided below.


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