Published on January 2, 2024, 5:19 pm

As we enter a new year, enterprise technology leaders are reflecting on what worked in the past and looking to implement new strategies. One area that is gaining momentum is generative AI, which is slowly being integrated into daily workflows.

According to David McCurdy, Chief Enterprise Architect and CTO at Insight Enterprises, businesses are starting to make progress in implementing generative AI. Across various departments, leaders are focused on defining the return on investment (ROI) of this technology. The potential advantages include improving customer satisfaction, reducing operational costs, and increasing overall productivity.

McCurdy believes that providing employees with tools to solve problems and enhance productivity gives businesses a competitive advantage. By utilizing generative AI effectively, companies can grow their business and stay ahead of the competition.

While there was a lot of hype surrounding generative AI last year, analysts predict that the excitement will eventually settle down. Gartner even placed generative AI at the peak of inflated expectations but expects it to fall into the trough of disillusionment soon. However, despite this anticipated decline in hype, businesses remain optimistic about the capabilities of generative AI.

McCurdy highlights the importance of model behavior drifts and getting creative with prompts to make generative AI work better for specific needs. At Insight Enterprises, for example, they use one model that reads contracts for legal teams by instructing it to act like an advanced legal scholar with years of experience. This approach helps the model focus on finding the right information.

Although generative AI is still in its early stages of implementation within workflows, there is great potential for its growth and development. As leaders and employees continue to explore its benefits and adapt it to their specific requirements, generative AI is likely here to stay.

Overall, generative AI offers exciting opportunities for businesses across different industries. It has the ability to revolutionize processes and provide unique insights that were previously unimaginable. As more organizations recognize its value and invest in its implementation, we can expect to witness significant advancements in the field of generative AI.

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