Published on November 8, 2023, 4:15 pm

Tom Hanks Issues Warning about AI-Generated Impersonation

Tom Hanks, the renowned Hollywood star, recently took to his Instagram account to warn his fans about a video ad that is circulating online. The ad features an artificial intelligence (AI)-generated version of Hanks and appears to show him endorsing a dental plan. However, Hanks made it clear that he has nothing to do with the ad.

The AI algorithm used in the video is capable of mimicking Hanks’ voice and closely matching his lip movements with the spoken words. This incident raises concerns about the growing ease with which AI-powered tools can impersonate individuals, posing potential scams and problems for celebrities or anyone with significant amounts of video content online featuring their face and voice.

Speaking on The Adam Buxton Podcast earlier this year, Hanks expressed his awareness of this issue. He stated that technology now exists where even after he’s gone, his likeness could continue appearing in new movies through AI manipulation. This presents both artistic challenges and legal concerns.

Furthermore, Amazon seems to be joining in on the generative AI trend. A job listing revealed plans for a project that will revolutionize search on their platform by offering an interactive conversational experience. This development promises to provide users with more personalized product suggestions and an easier way to find the perfect product for their needs.

In other news related to AI accessibility, Nvidia announced its subscription service for accessing DGX Superpod. This move aims to make work and development in artificial intelligence more accessible by providing researchers with an affordable entry point into the world of supercomputers.

Tom Hanks continues to make contributions in Hollywood, including highly anticipated roles like portraying Geppetto in Disney’s upcoming live-action adaptation of Pinocchio. In the film, Geppetto is the lonely puppeteer who crafted Pinocchio with his own hands, only to find himself dealing with Pinocchio’s mischievous nature.

As AI technology advances, it is crucial for individuals and organizations to be aware of the potential risks and challenges it presents. The ability to create highly convincing deepfakes raises ethical concerns, artistic dilemmas, and legal issues. It is essential for users to be cautious and discerning when encountering AI-generated content, particularly in the realm of endorsements and impersonations.

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