Published on February 29, 2024, 8:12 pm

Venus Williams, the legendary tennis player and seven-time Grand Slam winner, has surprised many by showcasing her talent in interior design through her firm V Starr Interiors, which she founded 22 years ago. Expanding her horizons, she has now ventured into the Generative AI space with the launch of a new platform called Palazzo. This innovative platform aims to inspire individuals looking to rejuvenate their living spaces.

Palazzo, which was officially launched recently and is currently accessible on the web, is set to develop iOS and Android apps shortly. Upon entering the platform, users are prompted to upload photos of the room they wish to redesign. Vinci, an AI-powered assistant embedded within Palazzo, then works its magic by generating an edited photo of the room based on the user’s preferences. Whether it’s a mid-century modern look or any other style desired by the user, Vinci creates renderings with suitable furniture, décor items, and color schemes in alignment with the specified aesthetic.

In addition to uploading room photos, users can also input inspiration photos to provide Vinci with a clearer idea of their vision. They have the flexibility to make multiple requests such as removing furniture or altering wallpaper designs. As users interact more with Vinci, the AI learns their style preferences better and produces renderings that closely match their vision for the space.

Palazzo offers users a limited number of free iterations for design tweaks before additional costs are incurred. Various credit bundles are available for purchase starting at $5 for 20 credits up to $75 for 500 credits. Moreover, a referral program rewards users with tokens for referring others to join the platform.

The team behind Palazzo includes co-founder Raffi Holzer who previously founded Avvir and Edward Lando, Goody founder and prominent angel investor in successful ventures like Ramp and Truebill. To enhance user experience further, Palazzo provides an “Aesthetic DNA” test where users select from different room designs reflecting various styles – from vibrant patterns to minimalist aesthetics. This helps Vinci generate renders tailored to suit each user’s preferred aesthetic.

Palazzo not only serves as a design tool but also fosters a community atmosphere through its explore feed where users can engage with creators, collaborate on designs, and peruse user-generated content. Sharing designs on social media platforms is also facilitated by Palazzo.

While still in its beta phase after launching in late December with thousands of active monthly users already onboarded,
Palazzo aims at continuous improvement by incorporating cutting-edge AI models like ChatGPT and Stable Diffusion into its system architecture.

However fun and intuitive Palazzo may be as a design tool according to co-founder Holzer – emphasizing that while it enhances creativity and efficiency through AI assistance – it does not aim to replace human relationships in design processes which remain invaluable.

Despite facing competition from retail giants like Ikea and Wayfair delving into generative AI applications among others

Palazzo stands out with Venus Williams’ expertise in interior design bolstering its unique offerings By facilitating not just design creation but also potential shopping opportunities directly linked within generated images along with expansion plans into further home services connections

Lucrative partnerships are envisioned With iconic designers contributing their work While safeguarding their intellectual property rights Through a fair compensation model The emphasis remains on fostering human touch amidst technological advancements fulfilling both efficiency needs And creative aspirations alike


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