Published on July 2, 2024, 1:03 pm

CommentMeta is set to incorporate more generative AI technology into games, particularly those in the realms of VR, AR, and mixed reality games. The company aims to breathe new life into its metaverse strategy, which has been struggling recently. A job listing reveals Meta’s interest in exploring innovative consumer experiences through generative AI-driven gameplay that evolves uniquely each time it is played, following unpredictable paths. Additionally, Meta plans to develop or collaborate with third-party creators to utilize generative AI tools that can enhance workflow efficiencies and reduce time-to-market for games.

The primary focus of these efforts will be on Horizon, Meta’s suite of metaverse games, applications, and content creation resources. However, there is a possibility of expansion to include games and experiences on platforms beyond Meta’s own like smartphones and PCs. The job listing underscores the potential for groundbreaking new experiences made feasible through generative AI technology that could revolutionize content creation processes within the gaming industry.

Despite inquiries made by interested parties regarding these initiatives, Meta has not provided any official comments regarding this development. These new undertakings come at a crucial time as Meta’s Reality Labs division continues to search for a breakout product amidst struggles faced by the Horizon mixed reality platform concerning user adoption rates and financial losses incurred.

Notably, Meta seems to have adjusted its approach in the metaverse domain by permitting third-party headset manufacturers to license certain software features from Quest headsets while intensifying its investment in metaverse game projects. This shift aligns with CEO Mark Zuckerberg’s increased focus on developing gaming content tailored for Quest headsets.

The concept of generating artificial intelligence-driven metaverse experiences isn’t entirely novel for Meta. In past instances, prototypes like Builder Bot demonstrated how individuals could craft virtual elements using simple prompts. Moreover, discussions led by Meta executives have highlighted how generative AI tools possess the potential to democratize content creation within the metaverse space.

Generative AI has already started influencing game development practices with companies such as Inworld and Artificial Agency leveraging this technology to create dynamic game narratives and dialogues. The emergence of platforms offering AI-generated art assets and character voices signifies a growing trend within the industry despite concerns raised by some developers regarding potential impacts on traditional roles.

Looking ahead, Meta has outlined substantial investments dedicated to advancing generative AI technologies including AI characters and advertisements with long-term profitability ambitions despite acknowledging that significant time may elapse before reaping financial rewards from these ventures.


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