Published on November 16, 2023, 11:57 pm


The world of Customer Experience (CX) is constantly evolving, and staying updated with the latest advancements is crucial for businesses. Recently, OpenAI made a significant announcement regarding the construction of personal GPTs on their ChatGPT platform. This development has sparked immense curiosity among individuals eager to explore the features offered by the GPT Builder. With this new tool, companies have more opportunities than ever to enhance their customer experience through AI technology.

Creating Personal GPTs:

The GPT Builder provides users with the ability to host their own GPT bots. To get started, simply navigate to the “My GPT” menu selection on the main screen and select “Create a GPT.” There are two workflow options available for crafting GPT bots: Create and Configure.

The Create workflow allows hosts to have a conversation with the GPT builder, similar to interacting with a ChatGPT prompt. Natural language processing is used to interpret the host’s intentions and deliver relevant bot elements. The builder will ask questions about the purpose and behavior of the bot, suggesting a bot name, description, and logo image based on the input provided by the host. Hosts can also make revision suggestions during this process.

On the other hand, the Configure workflow offers more customized options. Rather than relying on AI-suggested entries, users can manually input information such as the bot name, description, and other steps using text windows provided by the GPT builder. Additionally, hosts have the option to create a logo using DALL-E or upload their own logo photo. They can also set conversation starters for their bot and indicate whether it should have web browsing capabilities or access to Code Interpreter and DALL-E.

Enhancing Responses:

The possibilities for enhancing responses are vast when using the GPT Builder. Hosts can incorporate content in video or PDF formats to provide additional information and enrich user interaction. However, it’s important to review downloadable materials to ensure that no proprietary content is used.

Flexibility and Launch Options:

The GPT builder allows hosts to toggle between Create and Configure modes, offering flexibility in format choices. Additionally, hosts can choose from three launch options: private, semi-private, or public GPT.

Private GPTs are created for personal usage and are not accessible to others. For enterprise needs, a semi-private option is available where a URL link is generated, allowing access only to verified team members. Public GPTs can be featured in a GPT Store similar to Google Play or Apple App Store, creating an opportunity for revenue generation by offering the bot for download or purchase.

Managing AI Framework Elements:

Crafting personalized ChatGPT prompts requires a sensibility and imagination for how the content relates to the desired outputs. The GPT Builder gives users direct control over two important elements: agents and tools. Agents are responsible for reasoning within the language model, while tools provide additional functions that an agent can call upon. By adjusting these elements in the GPT Builder, hosts influence how the underlying language model acts as a reasoning engine.

Considerations for Marketers:

Marketers who are crafting GPT bots for customer experiences must be aware of both the strengths and limitations of Language Model Models (LLMs). It’s essential to define clear use cases for personal GPTs and continually assess their effectiveness over time. However, with advancements in AI technology like the GPT Builder, marketers have an opportunity to deliver superior customer experiences through AI-driven interactions.


As OpenAI continues to innovate in the field of generative AI, marketers need to adapt and embrace these advancements. The introduction of features like the GPT Builder opens up new possibilities in creating personalized GPT bots. With careful consideration given to prompt engineering and content relevance, companies can take full advantage of this technology to enhance their customer experiences. As we navigate the ever-expanding ocean of AI, marketers must be ready to ride the waves and demonstrate their ability to deliver exceptional AI-powered interactions.


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