Published on July 1, 2024, 10:22 am

Generating and maintaining awareness can be a significant challenge for small businesses, especially when they operate with limited resources and are unable to allocate substantial budgets to marketing efforts. Research has shown that 67% of small business founders identify marketing and sales support as one of their most significant obstacles, often leading to cuts in marketing budgets during tough times.

However, the emergence of generative AI (genAI) presents a game-changing solution for smaller businesses by fostering a new wave of creativity. GenAI tools offer assistance in brainstorming ideas for brand-building content and optimizing marketing campaigns. These tools leverage search data and social media trends to help businesses research topics for various platforms like email campaigns, social media posts, or blogs. By customizing content according to their customers’ interests, genAI tools enable small businesses to create engaging material efficiently.

Furthermore, innovative tools such as Adobe Photoshop, Canva, Microsoft’s Image Creator and Cocreator have integrated AI image generation into their workflows. These tools empower non-designers to produce professional-looking graphics effortlessly. For instance, Microsoft’s Cocreator uses AI to enhance sketches into visually appealing concepts while Synthesia expands video creation capabilities to smaller businesses by incorporating AI avatars and voiceovers.

To fully utilize these advancements, the new generation of PCs like the Copilot+ PC equipped with high-performance CPUs featuring Neural Processing Units (NPU) capable of executing AI operations at remarkable speeds is crucial. Businesses can leverage these capabilities in creating unique videos with enhanced editing functions along with adding customized soundtracks through AI music tools such as Musicfy or Soundraw.

Dell’s Copilot+ PCs like XPS 13 and Inspiron 14 Plus provide essential features tailored for business users who seek creative potential without compromising performance. These PCs include Qualcomm Snapdragon® processors, high-quality touchscreens, advanced microphones, and immersive spatial audio technologies – enabling businesses to explore creative avenues effectively through touch, text input, and speech commands.

In conclusion, leveraging genAI alongside cutting-edge hardware solutions empowers small businesses to enhance brand awareness creatively without straining financial resources. The fusion of AI technology with user-friendly interfaces opens up endless opportunities for businesses striving to establish a robust online presence and connect with their target audience effectively.

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