Published on April 23, 2024, 8:40 pm

Stay up-to-date with the latest advancements in Generative AI and Artificial Intelligence by subscribing to CIO Dive’s free newsletter. Recently, Coca-Cola announced plans to test Azure OpenAI Service and Copilot 365 across various business functions, showcasing their early adoption of generative AI technology. Notably, Coca-Cola has been utilizing ChatGPT Enterprise in workflows and marketing campaigns, appointing Pratik Thakar as VP and global head of generative AI in the marketing transformation office.

Furthermore, Coca-Cola’s transition to Microsoft Azure reflects a broader trend among consumer-facing companies enhancing their technological capabilities. PepsiCo, for example, is collaborating with the Standford Institute for Human-Centered Artificial Intelligence to explore responsible AI practices. Similarly, food giants like General Mills and Kraft Heinz are leveraging generative AI tools for productivity gains and improved data analytics.

As businesses increasingly focus on leveraging generative AI technologies, technology executives are urged to develop custom strategies while implementing essential guardrails. The industry expects innovative approaches without compromising on expectations or hesitating to adjust plans as necessary.

To stay informed about industry trends and analysis surrounding Generative AI and Artificial Intelligence developments, subscribe to CIO Dive’s daily newsletter—a valuable resource for technology executives navigating this evolving landscape.


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