Published on March 18, 2024, 3:33 am

Apple Reportedly In Talks With Google For Ai Integration In Flagship Iphones

Apple Inc is reportedly in discussions with Google to utilize Google’s Gemini generative artificial intelligence for enhancing its flagship iPhones with AI features. The talks are aimed at allowing Apple to license Gemini for upcoming iPhone software features. In addition to Google, Apple had previous discussions with Microsoft’s OpenAI regarding the use of its ChatGPT model.

Although the negotiations between Apple and Google are still in early stages without a finalized agreement or branding decisions, this collaboration signifies Apple’s push towards integrating AI capabilities into its products. Currently, Apple has a deal with Google where Google’s search engine serves as the default search engine for Apple’s Safari web browser.

This development comes amidst Apple’s efforts to catch up with rivals like Samsung Electronics and Google, who have already integrated advanced AI features into their devices. Despite some delays in rolling out AI functionalities in its offerings, Apple’s CEO Tim Cook has hinted at unveiling more about the company’s generative AI aspirations later this year.

The surge of interest in Generative AI technology was sparked by OpenAI’s ChatGPT release in late 2022. This program gained substantial popularity due to its ability to produce human-like responses to text prompts, prompting tech giants to expedite their own developments in this domain. Moreover, recent reports suggested that Apple redirected resources from electric vehicles towards AI research, signaling a significant commitment to advancing its AI capabilities.

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