Published on March 18, 2024, 4:14 am

Apple In Talks With Google For Integration Of Ai Capabilities Into Iphones

Apple Inc is reportedly in discussions with Google to leverage Google’s Gemini generative artificial intelligence for potential integration into its flagship iPhones. According to Bloomberg, the two tech giants are actively negotiating an agreement for Apple to utilize Gemini in upcoming iPhone software features. Additionally, Apple had talks with OpenAI, supported by Microsoft, exploring the possibility of using its ChatGPT model.

Although negotiations are in the early stages and no final decisions have been reached, this move signifies Apple’s pursuit of incorporating advanced AI capabilities into its products. Currently, Google powers the default search engine for Apple’s Safari web browser as part of an existing partnership between the two companies.

This development coincides with reports indicating Apple’s intention to focus more on generative AI technology following a shift in resources away from electric vehicle development. While companies like Samsung and Google have already integrated AI features into their devices, Apple aims to catch up by delving deeper into generative AI advancements.

The emergence of OpenAI’s ChatGPT program in late 2022 propelled generative AI into the mainstream spotlight by showcasing its ability to produce believable human-like responses to textual prompts. This innovation prompted various tech firms to accelerate their efforts in creating similar AI solutions tailored to meet evolving consumer demands.

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