Published on March 14, 2024, 8:09 pm

Title: Apple Expands Ai Capabilities With Acquisition Of Darwinai

Apple has made significant strides in expanding its Artificial Intelligence (AI) capabilities through the acquisition of Canada-based company DarwinAI earlier this year. Bloomberg reports that DarwinAI specialized in developing AI technology for scrutinizing manufacturing components and enhancing the efficiency of AI systems.

Following Apple’s acquisition, DarwinAI’s website and social media accounts have been deactivated. Many former DarwinAI employees have transitioned to Apple’s AI division, including prominent AI researcher Alexander Wong, who now holds a directorial position in Apple’s AI team.

Apple, in its typical fashion of not divulging detailed intentions, confirmed the acquisition by stating that it acquires smaller tech companies as part of its strategy. The tech giant is gearing up to compete with industry peers such as Microsoft and Google by integrating advanced AI features into its upcoming operating systems – iOS 18 and macOS 15.

To match competitors like Microsoft’s Bing and OpenAI’s ChatGPT in generative AI offerings, Apple is exploring ways to integrate generative AI across various products. Reports suggest that Apple plans to introduce AI features to Siri, Shortcuts, Messages, Apple Music, and more. Notably, Apple aims to ensure user privacy by running AI features on-device rather than relying on cloud services.

Tim Cook, Apple’s CEO, has outlined ambitious plans for the company in the realm of generative AI. Cook envisions groundbreaking developments slated for 2024 that will revolutionize user experiences through innovative AI advancements.

In an ever-evolving landscape where tech giants are vying for dominance in artificial intelligence, Apple appears poised for a transformative journey into the realm of generative AI with the integration of DarwinAI’s expertise into its existing infrastructure.


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