Published on June 20, 2024, 7:59 am

Amazon has expanded its generative AI tools for sellers in France, Germany, Italy, Spain, and the U.K., enabling them to enhance product listings by automatically generating descriptions, titles, and other details. This move comes nine months after Amazon initially announced plans to introduce generative AI technology to sellers. While availability details have not been extensively disclosed on a market-by-market basis, it is known that the tools were quietly launched in the U.K. a few weeks ago.

With these new tools, sellers can save time by swiftly creating new listings through relevant keyword inputs or by uploading product images for automatic generation of titles, bullet points, and descriptions. Amazon emphasizes the importance of reviewing and editing generated content due to the nature of large language models’ capabilities sometimes to generate inaccurate information.

The e-commerce giant stated in a recent blog post that over 30,000 sellers have utilized these AI-powered listing tools within the past few weeks. Amazon highlights continuous improvements in their generative AI tools’ learning processes aimed at making listings more effective and simplifying product listing procedures for sellers.

While Amazon is well-versed in AI and machine learning applications within its platform, extending such technologies to European markets may pose regulatory challenges such as GDPR compliance concerning data privacy and adherence to the Digital Services Act (DSA) regarding algorithmic transparency. Despite potential regulatory considerations, Amazon’s initiative showcases ongoing advancements in leveraging technology like generative AI to streamline processes for sellers.

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