Published on November 16, 2023, 11:22 pm

“The Sidemen Forced To Miss Opening Of Their Own Restaurant Due To Public Safety Concerns”

In an unexpected twist, the famous YouTube collective known as The Sidemen, featuring popular YouTuber KSI, found themselves unable to attend the opening of their very own restaurant, Sides at Merry Hill shopping centre in Dudley. Anticipated to draw a crowd of up to 10,000 devoted fans, the Dudley Metropolitan Borough Council made the decision to prioritize public safety and deemed the event unsafe. Although disappointed, The Sidemen’s manager, Jordan Schwarzenberger, expressed understanding and acknowledged that discussions with local authorities ultimately led to this outcome.

The Sidemen have undeniably built an empire with a subscriber base exceeding 20 million. Their foray into the culinary world began with Sides, a well-known restaurant celebrated for its mouth-watering fried chicken. Currently boasting three locations in Wembley, Croydon, and Harrow, the Merry Hill branch was intended to be their maiden venture outside of London. Despite the setback encountered during its opening, The Sidemen’s plans include further expansion with a fifth branch scheduled for Dalston.

Beyond their popularity and entertainment endeavors lies The Sidemen’s positive contribution to the local economy. Despite any controversy surrounding the restaurant’s opening event in Dudley, their expansion efforts provide a welcome boost to local businesses. With expectations for the Merry Hill opening generating around 40 new jobs in the area alone, The Sidemen proudly play a role in job creation and economic growth within communities they reach.

Dudley Council’s leader, Councillor Patrick Harley clarified their decision by highlighting safety concerns caused by large anticipated crowds. Given these circumstances, it was deemed too risky for The Sidemen to attend their own restaurant opening. Consequently, an unusual request was made for The Sidemen to reassure their fans that they would not be present at this West Midlands event. While fan reactions may vary following this news, it is crucially important that public safety remains paramount in organizing such significant gatherings.

It is worth noting that the original source discussed the topic in an article titled “YouTube Group ‘The Sidemen’ Asked Not to Attend Own Restaurant Opening” on the BNN Breaking website.


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