Published on November 27, 2023, 5:20 pm
Generative AI technology has revolutionized the creation of memes in recent years. With the release of OpenAI’s ChatGPT, a consumer-facing generative AI service, a whole new category of memes has emerged. These memes are made using gen AI art tools and have gained significant popularity.
Why should we pay attention to these generative AI memes? Apart from providing humor and entertainment to consumers, their increasing popularity will familiarize people with gen AI tools and applications. This familiarity may lead to a growing demand for similar tools in professional settings, akin to the “bring your own device” trend that took off when smartphones became popular.
Additionally, organizations and enterprises have utilized memes to promote their brands and products/services online. Some have been successful, while others faced controversy. As generative AI memes continue to grow, it is essential for brands to stay relevant by understanding these trends.
One example of a gen AI meme that caught my attention recently is the “make it more” trend on ChatGPT. Users generate an image and then continuously ask the AI chatbot to make it “spicier,” “more smug,” or even “sillier.” This trend has gained momentum and continues to evolve.
Another popular meme format involves creating movie posters and scenes in the style of Disney Pixar animated movies but with adult themes. This juxtaposition creates humor as childlike animation meets mature subjects such as Jeffrey Epstein or Jeffrey Dahmer.
On social media platforms like Instagram, you may have come across memes featuring iconic characters like Peter Griffin from Family Guy or Mario from Super Mario Bros., but depicted in urban African American cultural stylings. While some find them amusing, others may find them uncomfortable due to potential racial connotations.
With the advent of generative AI video tools like Runway’s Gen-2, motion can be added to static images. Creators have taken advantage of this capability by animating static memes from before the era of gen AI. The results are both eerie and entertaining.
Generative AI technology is even influencing search engine results. Google Search, for example, now surfaces AI-generated imagery amongst its results. This suggests that the majority of content on the web will soon be AI-generated, and distinguishing between AI-generated images and real photographs will become increasingly challenging.
However, it is important to note that not all AI-generated content has to be low-quality or detrimental. There are fascinating artworks already created with generative AI, and there will surely be many more in the future. Ultimately, the impact of generative AI on society depends on how people utilize this technology.
As we navigate this new era of generative AI memes and their implications, it’s crucial for individuals and businesses to stay informed about these trends. By understanding and embracing these advancements responsibly, brands can effectively engage with their audience on digital platforms.
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In conclusion, generative AI memes are reshaping online humor and entertainment. Their increasing popularity highlights the potential of gen AI tools in various industries while also posing challenges related to quality control and content moderation. By staying informed and embracing this evolving landscape responsibly, businesses can leverage these trends to enhance their brand awareness in the digital sphere.