Published on October 18, 2023, 3:41 am
The rise of generative artificial intelligence (AI) has sparked speculation about the future of writing. However, recent data from Freelancer.com suggests that demand for human writers remains strong. According to their quarterly report, jobs related to writing and content creation experienced significant growth in the third quarter of 2023.
Specifically, Freelancer.com found that copy typing jobs increased by 28.7%, Microsoft Word projects by 24.7%, search engine marketing by 24.1%, copywriting by 23.8%, and ghostwriting by 23.1%. This surge in demand for writing skills resulted in over 10,000 additional writing projects being available during this period.
Contrary to concerns that AI would render human creativity obsolete, the report states that “the need for human creativity remains strong” as AI continues to advance. Employers are actively seeking freelancers for creative writing and content writing projects, indicating the continued importance of human input.
Matt Barrie, the CEO of Freelancer.com, believes that freelancers have quickly embraced AI tools to enhance their productivity. Small businesses also recognize the potential of AI in various applications and have turned to freelancers to harness its capabilities.
While there has been a proliferation of AI tools assisting with tasks like rewriting manuals or marketing copy, Barrie asserts that these tools have actually benefited freelancers immensely. They enable marginal copywriters or average designers to become “superskilled” by leveraging AI capabilities and improving their skill sets.
As AI tools become more proficient at handling basic tasks, workers across different professions will need to integrate these tools into their skillsets and move up the value chain. Barrie envisions designers transitioning into directors, copywriters becoming editors, programmers assuming product management roles—essentially a shift towards higher-level responsibilities.
Despite advancements in AI technology, Barrie emphasizes that people will remain essential in driving these tools forward. Additionally, while AI provides impressive productivity gains, it still requires human oversight to ensure accuracy and completeness. There are certain tasks that AI cannot undertake at the present moment.
In summary, the data from Freelancer.com demonstrates that the demand for human writers remains strong, even with the prevalence of generative AI. Rather than replacing writers, AI tools have allowed freelancers to enhance their skills and offer a broader range of services to clients. As AI continues to develop, it is clear that writers and other professionals will need to adapt and capitalize on its capabilities to remain competitive in the evolving job market.