Published on October 29, 2023, 8:36 pm

TLDR: The cloud backup market is expected to grow as businesses increasingly rely on cloud services for agility and flexibility. Traditional backups are becoming obsolete, emphasizing the importance of reimagining backups as a means of achieving data protection and cyber resilience. Backup solutions should prioritize understanding data security posture, identifying critical data assets, and adopting an "assumed breach" strategy. In a hybrid cloud environment, a hybrid multi-cloud approach is recommended for effective data security. Data resilience should be a shared responsibility in an AI-driven landscape. While the cloud has transformed the backup landscape, backup and recovery remain important in the digital economy.

Backup and disaster recovery solutions have been around since 1978, initially addressing power outages as the primary concern. Although power outages are still a concern in some parts of Asia today, the landscape has significantly changed. With more businesses relying on cloud services, the cloud backup market is expected to grow from US$4.57 billion in 2023 to US$13.85 billion by 2028, at a CAGR of 24.84%.

The primary driver for businesses adopting cloud backup is the need for agility and flexibility amidst rapid innovation and competition brought about by increased cloud adoption.

According to Abhilash Purushothaman, VP and General Manager (Asia) at Rubrik, traditional backups are becoming obsolete due to the evolving digital landscape and data explosion. Instead of just solving recovery issues, Purushothaman emphasizes the importance of reimagining backups as a means of achieving data protection and cyber resilience.

In today’s world, backups have become the last line of defense against cyberattacks. Regions like Asia experienced a high number of ransomware attacks in 2022. Therefore, organizations must focus on resilience rather than recovery to safeguard critical data sources like backups.

To apply cyber resilience in a hybrid cloud environment, it is essential to understand data posture across various sources and discover sensitive data. This approach considers data’s diverse locations and threats, forming a comprehensive cyber resilience strategy.

Large enterprises often deal with technical debt while startups benefit from cleaner tech platforms. Post-COVID, businesses adopt two pillars: running the show (managing complexity with compromise) and growing the business (leveraging cloud and digital strategies).

Organizations should prioritize understanding their current data security posture and identify critical data assets or “crown jewels.” This step ensures intentional investments across different systems for uninterrupted operations.

Purushothaman highlights that an “assumed breach” strategy is crucial as internal networks are no longer considered secure. Collaborative efforts between infrastructure and security teams are necessary to ensure robust data protection. Backup technologies should be scrutinized by executives, security teams, and boards.

In a hybrid cloud environment, Purushothaman suggests prioritizing a hybrid multi-cloud approach. Understanding the location of critical data assets is crucial for effective data security.

Looking ahead, data resilience becomes an ecosystem-driven shared responsibility. Advanced threat detection and response strategies are essential in an AI-driven landscape that serves both good and bad purposes.

Overall, backup and recovery remain important in the digital economy. While the cloud has transformed the backup landscape, it has not made backups obsolete. Cloud backup solutions continue to evolve to meet the changing needs of businesses.

To listen to Abhilash Purushothaman’s perspective on backup strategies for the digital-native economy, click on the Podchat player provided in the article.

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