Published on March 15, 2024, 10:15 am

Positioning Oracle As A Key Player In Ai: A Strategic Approach For Enterprise Cloud Solutions

In the fast-paced arena of generative AI, Oracle is strategically positioning itself to emerge as a key player. Doug Kehring, EVP of Oracle’s corporate operations, recently outlined the company’s focused approach during Oracle CloudWorld 2024. Emphasizing their commitment to enterprise technology, Oracle aims to cut through the industry hyperbole with a straightforward strategy aimed at practical AI functionality.

Oracle’s AI product portfolio is tailored for enterprises seeking enhanced revenue generation, operational efficiencies, and improved user experiences. Despite stiff competition from tech giants like Microsoft and AWS, Oracle has made notable strides in the cloud infrastructure market by prioritizing real-world value for businesses utilizing their products.

The company’s latest offerings under the umbrella name “Oracle AI” focus on embedding AI features within existing tools to streamline decision-making processes and elevate user experiences across various business functions. With over fifty generative AI use cases integrated into Oracle Fusion Cloud Applications Suite spanning finance, supply chain, HR, sales, marketing, and customer services, Oracle showcases a commitment to becoming a leader in the enterprise cloud market.

Rajan Krishnan, group vice president at Oracle Product Development, highlighted that Oracle’s existing technology infrastructure enables swift integration of new AI tools across different platforms within their suite. This robust foundation facilitates rapid advancements in AI technology deployment and underscores Oracle’s dedication to driving customer success through innovative solutions.

By showcasing compelling customer success stories at events like Oracle CloudWorld and fostering partnerships with industry leaders like Nokia and UK’s Department of Work and Pensions (DWP), Oracle continues to solidify its position as a go-to provider in enterprise cloud solutions. As the company forges ahead with its clear-cut vision for delivering tangible value through AI-driven solutions embedded within its suite of applications, it remains poised for further growth and innovation in the ever-evolving realm of artificial intelligence.

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