Published on December 7, 2023, 5:28 am
French startup Pimento is revolutionizing the creative process by harnessing the power of generative AI. With a recent funding round securing $3.2 million (€3 million), Pimento aims to transform ideation, brainstorming, and moodboarding for creative teams embarking on new projects.
Pimento serves as a tool for compiling reference documents that include images, text, and colors to inspire and guide creative projects. This initial research phase sets the tone and provides guidelines for subsequent teams working on the project. However, this stage often involves numerous revisions due to clients or managers changing their minds and requesting different directions.
Traditionally, creative workers have relied on platforms like Pinterest, Instagram, Behance, Canva, and Figma to curate images from the web and create mood boards. These tools shape creativity but are limited by human knowledge and experiences. Pimento seeks to enhance creativity using artificial intelligence.
Co-founder Tomás Yany explains that AI allows users to explore multiple directions quickly, resulting in higher-quality output. AI models bring a wealth of knowledge gathered from extensive training with data from regions such as Japan and Latin America. This broader perspective opens up new possibilities that no individual designer could ever have imagined.
Pimento’s seed round was led by Partech and Cygni Capital. Additionally, several angel investors joined in supporting the venture, including high-profile figures like Julien Chaumond (Hugging Face), Stanislas Polu (Dust), Thibaud Elzière (Hexa), Jean-Charles Samuelian (Alan), Igor Manceau (former creative director at Ubisoft), Jonathan Widawski (Maze), Alessandro Sabatelli (ex-Apple), and Nicolas Steegmann (ex-Stupeflix).
So how does Pimento work? Co-founders demonstrated a product demo showcasing its features. Users begin by typing instructions detailing their project objectives—a kind of text brief. They then include a selection of images as the foundation for their project. Pimento combines these instructions with AI models to generate images, text, and colors.
The user interface features three buttons that enable users to generate images, text, or colors at any time. If any of Pimento’s suggestions catch your interest, you can save them for later use. Once you are satisfied with your selections, you can generate a link to share a board containing all the saved images, colors, and text.
Pimento stands out from off-the-shelf image-generating AI models by tailoring its outputs to align precisely with the initial brief. It acts as a creative companion throughout the process. Users can also iterate on Pimento’s output—merging two chosen images to explore further possibilities, selecting colors from images, reusing text to generate additional images, or requesting more image variations.
According to co-founder Florent Facq, Pimento offers various ways to interact with content beyond simply entering prompts through a chat interface. While the platform currently utilizes fine-tuned open-source models like Stable Diffusion, Llama, and upcoming Mistral AI integration promises even more capabilities.
Pimento has an ambitious roadmap for future enhancements. Plans include adding features that allow users to customize boards before sharing them with their teams or clients. The recent funding round will undoubtedly contribute towards product development. It will be interesting to witness how companies incorporate this innovative tool into their creative processes.
Pimento’s aim is clear—to revolutionize the way creative teams initiate projects and encourage higher-quality outcomes through the support of AI technology. By streamlining ideation and providing a collaborative space for inspiration and experimentation, Pimento is set to reshape the creative landscape in exciting new ways.