Published on June 21, 2024, 12:03 pm

CommentStyle DNA, an AI-powered fashion stylist app, revolutionizes the fashion industry by offering personalized style profiles generated from a single selfie. This innovative app caters to individuals seeking guidance in seasonal color analysis, helping them discover the best colors that complement their unique skin tones. Unlike traditional methods that may come at a high cost of over $300, Style DNA leverages Artificial Intelligence (AI) to provide accurate and affordable styling recommendations.

By scrutinizing facial features and complexion, Style DNA identifies the user’s seasonal color type, such as Light Summer or Dark Autumn, and suggests suitable clothing styles accordingly. Moreover, the app goes beyond just color analysis; it also provides personalized shopping suggestions and assists in managing wardrobes. Users can receive outfit recommendations based on factors like height, body type, and even items they already own by scanning them with the phone camera.

Recently incorporating generative AI into its platform, Style DNA launched a chatbot assistant to act as a personal stylist for users. This feature allows individuals to inquire about outfit choices for specific events or seek advice on color combinations. The app collaborates with a wide range of retailers including H&M, Zara, Old Navy, Urban Outfitters, among others to create custom outfits tailored to each user’s preferences and appearance.

Elena Volkova, co-founder of Style DNA highlighted that the app sets itself apart by offering personalized recommendations based on individual appearances rather than predicting purchases based on past buying behaviors. By utilizing real-time data coupled with simple selfies, Style DNA ensures a heightened level of personalization for its users. The incorporation of ChatGPT 4.0 as its Large Language Model (LLM) furthers this commitment to enhancing user experience.

Looking ahead to future plans, Style DNA aims to release a male version of the app along with a feature recommending outfits based on the user’s location and current weather conditions. Since its inception in 2022, Style DNA has garnered significant success with 3.2 million downloads, over 300,000 active users, and 70,000 paying subscribers. With notable financial backing from investors such as Black River Ventures and an ongoing crowdfunding campaign, Style DNA is poised for further growth in the realm of AI-powered fashion styling applications.

To experience firsthand the personalized styling solutions offered by Style DNA powered by GenAI technology encompassing generative AI capabilities visit the App Store or Google Play Store today!


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