Published on December 26, 2023, 6:52 am

CIOs must focus on painting a clear and positive picture of the technology landscape in 2024. Rather than dwelling on the past, it is crucial for IT leaders to prioritize continuous real-time learning. In today’s fast-paced digital world, knowledge needs to be assimilated as it happens to stay ahead.

To achieve this, CIOs should take ownership of the narrative regarding IT’s business context. They need to keep track of what is happening, what has gone right or wrong, and which technology developments require attention. Ideally, the CIO’s office should regularly brief the organization on these matters, similar to the President’s Daily Brief.

To establish an effective briefing strategy, four critical decisions need to be made: determining the format of the briefings, identifying key subject areas to keep an eye on, deciding which constituencies need to be briefed, and establishing a suitable time frame. Once these decisions are made, a systemic program of insight capture must be instituted for the briefings to have an impact. This process cannot be left to chance.

One approach could involve assigning individuals or deputies responsible for sharing targeted insights with critical stakeholders on a daily, weekly, or monthly basis. This knowledge-sharing operation can take place at a departmental or group level and rotate among staff members periodically.

As we approach 2024 amid uncertainty and confusion, it is essential for CIOs to take steps toward reducing uncertainty within their organizations. By implementing a briefing structure inspired by successful shows like the Today Show’s “Weekly Download,” Kara Swisher and Scott Galloway’s Pivot “Wins & Losses,” or Sports Center’s “Top Ten,” CIOs can begin operationalizing continuous learning processes.

It is important to acknowledge that uncertainty exists every year when looking ahead. However, CIOs should ensure that everyone in their organization is certain about two things: that 2024 will be better than 2023 and that IT/digital is not part of the problem but part of the solution. Sharp and timely briefings, supported by a continuous learning process, can help achieve this.

As a futurist, it is evident that technology is no longer universally viewed as inherently “good.” People have concerns and lack trust in its use. CIOs must actively combat this techno-skepticism. By understanding the attitudes of key executives within their ecosystem and creating a persuasive vision of what the 2024 technology landscape might look like, CIOs can address their colleagues’ desires and fears.

This vision for “Tech 2024” should reflect the individual hopes and fears of these top executives while avoiding generic pro-AI or anti-hacker language. Establishing such a vision will also inform the briefing strategy, making it more compelling and relevant.

In conclusion, CIOs play a critical role in shaping the future of technology within their organizations. By prioritizing real-time learning, conducting systematic briefings based on insights, and creating a persuasive vision for the future, CIOs can navigate the ever-changing technology landscape successfully.


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