Published on November 16, 2023, 3:28 pm

Everything’s coming up Copilot — including Bing. Today at Microsoft Ignite 2023, the company announced that they are rebranding Bing Chat, their AI-powered chatbot, to Copilot in Bing. The premium version of Bing Chat for corporate users, previously known as Bing Chat Enterprise, is also getting a new name – Copilot.

According to Caitlin Roulston, the director of communications at Microsoft, the name changes were made to create a unified Copilot experience for both consumer and commercial customers. It seems that Microsoft wants to differentiate the chatbot from its search engine, Bing. This move might be due to Bing Chat not gaining much traction in the market since its launch earlier this year. A report by StatCounter in August revealed that Bing failed to capture any market share from Google even six months after the launch.

The rebranding is not just about changing the name. Starting December 1st, users who sign into Bing with a corporate account will enjoy “commercial data protection” while using Copilot. This means their data will not be saved or used to train AI models, and Microsoft won’t have access to it. According to Roulston, this change aligns with Microsoft’s commitment to user privacy and data security.

Copilot is now accessible on Windows,, and Bing. It is included in various enterprise subscription plans such as Microsoft 365 E5, Business Premium, Business Standard at no extra cost. For other customers, Copilot can be purchased separately for $5 per month.

Overall, these changes reflect Microsoft’s effort to improve its AI capabilities and provide users with a more intuitive and secure chatbot experience. With the rebranding and added features like commercial data protection, Copilot aims to cater to both individual users and corporate customers effectively.

Please note that this information was originally published on November 15th at 8 am PT and updated later on the same day at 3:20 pm PT.


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