Published on November 7, 2023, 3:24 am
Meta, the parent company of Facebook, has recently made a significant move in the realm of digital advertising. In an effort to mitigate the potential spread of election misinformation, Meta has announced that political campaigns and other regulated sectors will not be able to leverage its new generative AI advertising tools. This policy revision is part of Meta’s broader initiative to understand and address the risks associated with using Generative AI in sensitive ad contexts, ultimately implementing appropriate safeguards.
The generative AI advertising tools introduced by Meta provide advertisers with the ability to create backgrounds, modify images, and generate various versions of ad copy based on simple text prompts. Initially made available to a select group of advertisers, Meta plans to expand access to these tools for advertisers worldwide by next year. This aligns with similar efforts from tech giants like Google, which has also launched image-customizing AI ad tools and intends to restrict the use of political keywords as prompts for its own AI tools.
Meta’s decision to exclude political advertisers from utilizing its AI tools marks a notable development within the industry. It highlights the growing need for safety measures and policy decisions when it comes to utilizing AI in digital advertising. Platforms like Snapchat and TikTok have already prohibited political ads, while Twitter is yet to introduce generative AI tools. Nick Clegg, Meta’s top policy official, emphasizes the importance of revising rules surrounding political advertising and being prepared for potential disruptions posed by AI in future elections.
Addressing the broader issue of AI-generated content, Meta is not only restricting political advertising through such means but also actively tackling this challenge head-on. The company is currently working on implementing a system to “watermark” such content and has already banned deceptive AI-generated videos. However, the effectiveness of these measures is being scrutinized by Meta’s independent Oversight Board which is currently reviewing a case involving a manipulated video depicting President Joe Biden.
With this policy shift by Meta and other tech companies aimed at regulating the use of AI in advertising, there is a growing recognition of the potential risks and complexities associated with AI-generated content. By implementing restrictions and safeguards, these companies are taking steps to address concerns about the proliferation of misinformation and uphold the integrity of their platforms. Nevertheless, the actual effectiveness of these measures and the necessity for further actions to combat the misuse of AI in advertising are yet to be fully realized.
This article was originally published on BNN Breaking: [Meta Restricts Political Campaigns from Using its Generative AI Advertising Tools](https://bnn.network/politics/meta-restricts-political-campaigns-from-using-its-generative-ai-advertising-tools/).