Published on November 2, 2023, 11:30 am
Kaiber, the generative AI creative studio that has worked on music videos for popular artists like Kid Cudi and Linkin Park, announced the launch of its new mobile app today. This app aims to provide creators, musicians, and artists with a range of AI tools that include text-to-video, image-to-video, and video-to-video capabilities.
Founded in 2022, Kaiber utilizes various open-source projects such as AnimatedDiff, Automatic1111, ControlNet, and Deforum to create its AI capabilities. The company also boasts a proprietary layer of technology that combines all these elements into one artistic tool.
Similar to other AI video generators like Runway, Meta’s Make-A-Video, and Google’s Imagen Video, Kaiber allows users to either upload their own images or videos or input their own ideas to generate animated content. The app offers two animation styles: “Flipbook,” which creates a frame-by-frame effect, and “Motion,” which produces fluid transitions between frames. Users can describe their desired video aesthetics or choose from pre-prompted subjects and styles provided by Kaiber.
Customization is a key feature of Kaiber. Users can adjust camera movements by zooming in/out, rotating clockwise or counterclockwise, or moving up, down, left, or right. The app also provides different aspect ratios depending on the platform where the video will be uploaded. For example, users can select 16:9 ratio for YouTube videos or 9:16 ratio for TikTok content. Longer video durations are supported up to eight minutes with plans to eventually allow even longer videos in the future. The generated videos take around 30 minutes to complete.
In addition to its core features, Kaiber allows users to add their own music to the generated videos. This makes the app an affordable alternative for independent artists who may not have the budget to hire an animation studio for their projects. Furthermore, the app includes an Audio Reactivity feature, which synchronizes the video output to the audio uploaded by the user.
Co-founder and CEO of Kaiber, Victor Wang, expressed that the mobile app brings all of Kaiber’s key capabilities into a compact and user-friendly format. Although some advanced tools like comprehensive storyboarding and specific text-to-video models are currently exclusive to the web version, Wang reassured users that feature parity across platforms is planned for the near future.
To celebrate the app launch, Kaiber has partnered with three independent artists to introduce a “Create with” feature exclusively available on mobile. This feature allows users to create content using music and generative AI styles tailored to each artist’s preferences. Notably, one of these featured artists is Eric Gao, co-founder and CTO of Kaiber, known by his stage name Oksami. Gao’s music has garnered significant attention with over 53,000 Spotify listeners and nearly 58,000 YouTube subscribers. Users can sample four of his most popular songs through the app.
In terms of commercial rights, creators who have paid accounts own the videos they create. Free account users are granted a Commons Noncommercial 4.0 Attribution International License, which permits them to use the generated content but prohibits selling it. Videos created with free accounts will include a watermark featuring the Kaiber logo.
To support creators further, Kaiber offers an affiliate program in which participants can earn a 10% commission on subscription referrals. Commissions continue as long as referred customers remain subscribed to Kaiber.
Kaiber’s app is available for both iOS and Android devices. It offers three subscription tiers: Explorer ($5/month for 300 credits), Pro ($15/month for 1,000 credits), and Artist ($30/month for 2,500 credits). Each credit corresponds to one second of video duration; however, credit costs vary depending on which features are utilized. The app also provides a seven-day free trial that includes 100 credits.
Co-founder and head of creative at Kaiber, Jacky Lu, emphasized their belief that the creative process is challenging but shares underlying patterns across various art forms like music, video, and images. Through generative AI, Kaiber aims to offer intuitive and simple tools for artists to create inspiring art in collaboration with others.
Previously in beta, Kaiber has garnered over two million users since its official launch earlier this year. Notable collaborations with artists such as Kid Cudi and Linkin Park’s AI-powered music videos have contributed to the company’s recognition. Additionally, a TikTok trend called “Astral Jump” has boosted Kaiber’s presence. The company’s studio technology arm, Kaiber Studios, has supported over two million artists by providing generative audio and video services to talents such as Grimes, Wu-Tang Clan, Money Man, Don Diablo, and Mike Shinoda.
As an entirely bootstrapped venture, Kaiber reported seven-figure gross revenue within the first few months of launching. The inspiring story behind the company revolves around co-founders Victor Wang and Eric