Published on February 13, 2024, 3:10 pm

Google Renames Bard And Duet Ai To ‘Gemini’ In Strategic Rebranding Of Generative Ai Toolkit

Google Announces Rebranding of Bard and Duet AI to ‘Gemini’ in its Generative AI Toolkit

In a move to create a more concise and aligned brand appeal for its generative AI toolkit, Google has announced the rebranding of its flagship generative AI chatbot, Bard, to Gemini. This renaming aligns with Google’s strategy to position Gemini as a direct competitor to OpenAI’s GPT-4.

The Gemini range includes the Ultra 1.0 model, which is the largest model in the lineup. This model outperforms human experts on massive multitask language understanding (MMLU) by utilizing a combination of subjects to test knowledge and problem-solving capabilities.

According to Chirag Dekate, VP analyst at Gartner, renaming Bard to Gemini makes sense from a branding perspective. Google aims to create a clearer and more aligned portfolio for its flagship AI services and features.

Furthermore, this rebranding effort goes beyond just changing terminology. Google is also upgrading the underlying technology of its AI products. When Bard was launched in early 2023, it used Google’s LaMDA large language model. However, with this latest change, Bard will now be powered by the more powerful Gemini range.

Duet AI, another key component integrated into Google’s core product offerings like Workspace and Google Cloud Platform, will also undergo this transition and be renamed Gemini for Workspace. Additionally, consumers with the Google One AI Premium plan will soon be able to use Gemini in Gmail, Docs, Sheets, Slides, and Meet. Cloud customers will also experience this rebranding in the coming weeks.

This comprehensive rebranding raises questions about what exactly Bard and Duet AI represented for Google. It could be argued that they served as temporary solutions until Google could enhance its capabilities in response to Microsoft’s ChatGPT advancements.

In recent months, both Google and AWS have been striving to keep pace with Microsoft, which surpassed Apple as the world’s most valuable company thanks in part to its success in generative AI. Google found itself in a state of urgency in December 2022 as it worked to meet the challenge posed by ChatGPT developments. The company reassigned internal departments and invested heavily in developing and releasing new AI prototypes and products.

Similar rebranding efforts have been undertaken by other tech giants. Microsoft dropped the Bing Chat branding and introduced Copilot to create a more aligned image for its flagship feature. Google Workspace and cloud users will still have access to generative AI features, albeit underpinned by a different model and brand name.

According to Chirag Dekate, this rebranding signifies a “re-architecting” of Google’s range of generative AI services. As enterprise customers move beyond the experimentation stage, they are seeking the benefits associated with generative AI. With the Gemini rebranding, Google is now equipped to provide a comprehensive portfolio of products that deliver value to its customers and stakeholders.

Going forward, Google aims to create a ‘Copilot’ effect with its AI brand image, similar to Microsoft’s flagship Copilot range powered by GPT-4. With Gemini, Google now possesses an all-encompassing solution for generative AI across its portfolio.

Despite the rebranding effort, IT Pro reports that Ross Kelly is skeptical about Google taking on Microsoft’s dominance in this field but believes it signifies a positive shift towards enhancing capabilities and offering more advanced products.

In conclusion, Google’s decision to rename Bard and Duet AI to Gemini reflects its commitment to refining its generative AI offerings. By aligning its brand appeal and upgrading technology under the hood, Google aims to compete more effectively with industry leaders like OpenAI and Microsoft.


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