Published on February 4, 2024, 4:18 pm

Google Maps Uses Ai To Enhance Searching For Specific Locations

Google is leveraging the power of AI to enhance its Maps app and make it even more user-friendly. The new feature allows users to discover new places and find the perfect location for their needs with greater ease.

Rather than simply searching for generic categories like coffee shops or bookstores, users can now get more specific with their requests. For example, they can ask for “places with a vintage vibe in SF.” With this information, Google’s AI models will analyze Maps’ extensive database of information, including photos, ratings, and reviews, and provide suggestions that align with the user’s criteria.

Even if the user makes a more general request such as “places with a retro feel,” Maps will organize the results into categories like clothing stores and flea markets, helping users narrow down their options. Each suggested location comes with review summaries detailing why Maps considered it a suitable place to visit.

Once users have performed an initial search, they can ask further questions to refine their options or continue their exploration. For instance, they can inquire about a good place to have lunch or where they should shop next. Additionally, users can seek recommendations for activities on a rainy day or options suitable for kids.

The introduction of generative AI in Google Maps began rolling out this week to select Local Guides in the US. By testing the feature with these guides first, Google aims to fine-tune its functionality before making it available to a wider audience.

This latest addition is not Google’s first AI enhancement for Maps. In October, the tech giant introduced Immersive View—an AI-powered feature that provides a bird’s-eye view of users’ routes along with 3D imagery—to simplify navigation.

Google continues to innovate by incorporating artificial intelligence into its products and services. These advancements aim to enhance user experiences while providing valuable assistance in navigating through everyday tasks and discovering new places.

By continually leveraging generative AI technology within its offerings like Google Maps, Google reaffirms its commitment to delivering relevant and personalized recommendations that cater to individual preferences and needs.


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