Published on February 1, 2024, 2:18 pm
Google is set to revolutionize the way we explore new places with the introduction of generative AI in Google Maps. By utilizing large language models (LLM), this new feature aims to provide users with helpful recommendations for restaurants, shopping, and more.
With access to detailed information on over 250 million places and insights from a community of over 300 million contributors, Google’s generative AI will quickly analyze data to suggest the best places to visit based on user queries. For example, if you’re looking for thrift stores with a vintage vibe in San Francisco, you can simply ask Google Maps and it will utilize its AI models to combine various factors such as proximity, ratings, reviews, and community photos to provide tailored suggestions.
Initially launching in the US, it is unclear when this feature will be available in other countries. However, given Google’s commitment to transforming its navigation tool into a dynamic search tool for discovering new places, employing generative AI seems like a logical next step.
What sets this feature apart is its integration with Google’s Local Guides community of contributors. Starting small, only Local Guides will have access to this generative AI feature initially. Local Guides are an active group of users who write reviews, share photos, answer questions, add or edit places on Google Maps. Collaborating with them ensures that this advanced technology is utilized thoughtfully and effectively before expanding its reach to all users.
While it may resemble a regular search function at first glance, the conversational nature of the generative AI responses differentiates it from traditional search results. Instead of simply providing a list of vintage shops based on proximity alone, it seeks to engage users in a chatbot-like conversation by understanding their preferences and offering more personalized suggestions.
This update demonstrates Google’s dedication to enhancing user experiences through artificial intelligence. As we continue to navigate an ever-evolving world, technologies like generative AI pave the way for more intuitive and tailored solutions. It’s an exciting development that showcases the power of AI in creating a more seamless and personalized journey for all Google Maps users.