Published on February 22, 2024, 8:18 pm

Stay updated with the latest developments in the world of Generative AI and Artificial Intelligence through CIO Dive’s free newsletter directly delivered to your inbox. General Mills, a renowned name in the food industry, has embraced AI to transform its operations significantly. Chairman and CEO Jeff Harmening highlighted that AI is revolutionizing how employees work and engage with customers.

General Mills has substantially expanded its data science team since 2018, increasing it fortyfold. Presently, the teams manage over 6 million models, generating more than 500 million unique predictions each month. The company’s focus on technology investments extends to enhancing supply chain efficiencies and improving end-user experiences.

Montemayor from General Mills emphasized their commitment to developing top-notch digital and technology capabilities that prioritize business enhancement through technological innovations.

Despite facing challenges due to inflation impacting consumer spending habits, General Mills reported a 2% decrease in net sales in Q2 2024. However, this hasn’t deterred other leading companies like Kraft Heinz, Coca-Cola, and Procter & Gamble from diving into the realm of generative AI tools for internal use.

Kraft Heinz is leveraging Microsoft Azure and OpenAI along with internal data for its generative AI tool development. Coca-Cola has enlisted ChatGPT Enterprise for marketing experiments while Procter & Gamble adopted an internal generative AI tool powered by OpenAI’s API.

It’s clear that embracing AI has become a top priority for companies looking to innovate their operations in response to market dynamics. Join industry experts by subscribing to CIO Dive’s newsletter for daily updates on top news, trends, and analysis related to Generative AI, ensuring you stay ahead in this evolving landscape.


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