Published on May 29, 2024, 12:40 pm

The realm of Artificial Intelligence (AI) is continuously evolving, and a recent study by the Reuters Institute for the Study of Journalism and the University of Oxford sheds light on the current landscape of generative AI usage, particularly in journalism.

The study delves into the prevalence of ChatGPT, a prominent generative AI tool, revealing that while there is considerable brand awareness globally, daily usage remains limited. Across six countries surveyed, including Argentina, Denmark, France, Japan, the UK, and the USA, between 22% and 35% of participants reported occasional use of ChatGPT.

Interestingly, younger demographics are more inclined towards utilizing generative AI tools. The survey found that 56% of individuals aged 18 to 24 have experimented with ChatGPT compared to only 16% of those over 55. Despite this enthusiasm among younger users, daily utilization rates remain low across all age groups.

Moreover, there seems to be a general perception that AI is already being integrated into journalistic practices behind the scenes. A significant proportion of respondents believe AI aids in tasks like grammar correction and data analysis. Still, there is skepticism regarding its involvement in audience-facing responsibilities such as headline writing or article content creation.

When it comes to trust and preference for news sources, most individuals express a preference for content generated predominantly by human journalists rather than AI algorithms. Many also advocate for clear labeling when AI significantly contributes to news production.

Overall, the study paints a nuanced picture of generative AI adoption; despite high awareness levels, widespread everyday integration is yet to be realized. The authors emphasize that public opinion on generative AI in journalism remains undecided due to the technology’s relative novelty. With uncertainties looming around its role across various sectors and applications, it’s evident that further exploration and understanding are needed to grasp the full potential and implications of generative AI in shaping our future news landscape.

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