Published on October 18, 2023, 2:18 pm

TLDR: ZDNET provides reliable and well-researched recommendations for tech products and services. Generative AI search tools can offer more accurate results than traditional search engines, but they have limitations such as occasional incorrect information and potential plagiarism. Google has made it easier to access generative AI through the Chrome browser by enabling the Search Generative Experience (SGE) feature. To activate SGE, users need the desktop version of Chrome and a valid Google account. Once enabled, users can ask complex questions in a conversational manner and quickly obtain precise answers.

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Generative AI search results can often offer superior outcomes compared to traditional search engines like Google. Instead of sifting through numerous websites cluttered with ads or paywalls, generative AI tools can efficiently answer your questions and provide in-depth information on your search topic.

However, it’s important to acknowledge that generative AI tools have limitations. Occasionally, the results may be incorrect, and there is also the possibility of encountering plagiarized content without proper citation.

Fortunately for those who rely on AI technology, Google has made it easier to access generative AI within the Chrome browser. By enabling SGE (Search Generative Experience) in Chrome settings, users can benefit from advanced language models like Multitask Unified Model (MUM), which is 1,000 times more powerful than BERT (Bidirectional Encoder Representations from Transformers) and has been trained across 75 different languages.

With SGE activated in Chrome, users can ask complex questions in a conversational manner, quickly obtain precise answers, complete tasks more efficiently, and engage in follow-up discussions with the AI.

To enable SGE in Chrome, you’ll need the desktop browser version and a valid Chrome account (not a work or school account). Simply open Chrome, click on the profile icon in the upper right corner, and select “Turn on sync” from the pop-up menu. Enter your Google account email address and password if prompted. If you’re already signed into your Google account within Chrome and have enabled Sync, you can skip this step.

Once you’re signed in, open a new tab in Chrome. On the start page to the left of your profile icon, you’ll find a small beaker icon. Click on it to access Google Labs in a new tab.

On the Google Labs page, locate the SGE card. There will be an On/Off slider on the card. Click on it to set it to the On position. You can then close the Google Labs tab.

Back on the regular Google search page, type your query as you normally would. Above the standard search results, you’ll see a Generate button. Click on it to generate an AI response for your query.

The generated AI results will appear alongside the regular search results. You can choose to further explore those results or ask follow-up questions based on them by clicking on suggested options.

By following these steps, you’ve enhanced your Google searches with generative AI using Chrome’s SGE feature. Hopefully, this tool will enable faster learning and provide valuable insights during your online searches.


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