Published on April 1, 2024, 4:24 pm

Empower Your Marketing Strategy With Generative Ai And Content Creation Innovations

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In a recent study by Deloitte Digital, it was revealed that the demand for marketing content surged by 1.5 times in 2023. However, marketing teams were only able to fulfill this demand 55% of the time. This underscores the pressing need for more efficient ways to meet the ever-growing content demands as marketing channels diversify and personalization becomes paramount.

Addressing this challenge head-on, Deloitte Digital introduced its rebrand concept involving the utilization of Generative AI to streamline content creation processes. By leveraging GenAI in brand personalization, Deloitte Digital aims to revolutionize content creation while empowering creatives to focus on more innovative endeavors.

Mark Singer, U.S. CMO at Deloitte Digital, highlighted the significance of embracing GenAI in brand personalization by stating, “Every brand leader faces the same challenge – how to refresh and democratize their brand while ensuring consistency and control.” The integration of generative AI enables brands to reimagine content creation swiftly and effectively.

The introduction of Orb Foundry by Deloitte Digital marks a significant milestone in enabling global teams across 30 markets to create fully rendered 3D brand assets for diverse channels and campaigns. This innovation not only expedites the content creation process but also enhances visual branding efficiency while adhering to specific branding guidelines.

As businesses seek faster and more effective solutions for content creation and brand personalization, Generative AI emerges as a game-changer in expediting processes that once took months down to mere days. Other industry players like Accenture are also aligning with technology giants such as Adobe and Nvidia to cater to brands’ increasing demands for generative AI expertise.

With calls for industry unity gaining momentum amidst evolving market dynamics, embracing artificial intelligence might hold the key to resolving challenges posed by changes such as phasing out third-party cookies. Marketers are increasingly turning towards AI solutions for enhanced tracking and targeting capabilities amid shifting landscapes.

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