Published on January 11, 2024, 12:17 pm

Amazon Web Services (AWS) is making a strategic move to narrow the gap in generative artificial intelligence (GenAI) between itself and other major cloud providers such as Microsoft, Google Cloud, and Oracle. AWS has partnered with industrial giant Siemens to offer a low-code development platform specifically tailored for the engineering and manufacturing sectors.

Siemens CEO Roland Busch believes that combining Amazon’s Bedrock AI models with Siemens’ Mendix low-code platform will unlock significant potential for innovation in industrial applications. In a LinkedIn post, Busch noted that professionals in engineering, manufacturing, and logistics can now easily create and enhance applications powered by generative AI. He emphasized the immense benefits this partnership brings to customers who want to drive productivity and innovation without requiring dedicated programming knowledge.

The collaboration between AWS and Siemens addresses the pressing need for manufacturing and engineering companies to remain competitive, resilient, and sustainable in today’s digital landscape. By selecting the most suitable AI model to boost productivity, customers can seamlessly integrate it into their workflows using the Mendix platform. This integration enables them to stay ahead of the curve without having to invest in extensive programming expertise.

Moreover, AWS recognizes the significance of penetrating the cloud software market. Although AWS remains dominant in cloud infrastructure services, its competitors have gained considerable ground when it comes to cloud software solutions. The partnership with Siemens not only gives AWS credibility in the industrial sector but also broadens access to its Amazon Bedrock models—a crucial advantage in an increasingly competitive segment of the booming AI industry.

To further strengthen its position in enterprise software and GenAI, AWS is likely to pursue additional collaborations with prominent global players across various industries such as retail, pharmaceuticals, financial services, and logistics. This strategic approach demonstrates AWS’s commitment to bridging any gaps that could hinder its progress compared to other hyperscale cloud providers.

For Siemens, partnering with both AWS and Microsoft—two of the world’s four key hyperscalers—expands its software offerings and establishes high-level engagements in cloud and AI. Siemens has been actively advancing into the software field, blurring the line between an industrial company and a software company. A conversation between Busch and Microsoft CEO Satya Nadella on cloud and AI partnership further highlights the growing collaboration between these leading industry players.

This partnership between AWS and Siemens is a prime example of the evolving supplier-customer relationships in the era of cloud computing, AI, and co-creation. As more corporations begin to develop their own software instead of relying solely on tech giants, we can expect to witness similar alliances that leverage the collective strengths of different organizations to drive innovation.

In conclusion, AWS realizes the importance of bridging its generative AI capabilities gap through strategic partnerships. By joining forces with Siemens, AWS gains credibility in the industrial market while simultaneously expanding access to its cutting-edge AI models. This collaboration signals AWS’s commitment to stay competitive in enterprise software and the rapidly evolving GenAI space.


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