Published on February 2, 2024, 4:26 am

Apple’S Tim Cook Teases Generative Ai Software Features Coming Later This Year

During Apple’s quarterly earnings call, CEO Tim Cook provided some insight into the company’s plans for the future. Specifically, he mentioned that Apple is currently working on generative AI software features that will be released to customers later this year.

This aligns with recent reports from Bloomberg’s Mark Gurman, who suggested that iOS 18 could be the “biggest” update in the operating system’s history. Cook’s comments about generative AI software seem to confirm that Apple has some significant releases planned for this fall.

“As we look ahead, we will continue to invest in these and other technologies that will shape the future. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year,” Cook stated during the earnings call.

Although analysts tried to pry more specific information from Cook, he remained tight-lipped. It seems that Apple’s approach is to do the work first and then talk about it rather than getting ahead of themselves. However, Cook did mention that there are exciting things in store for customers and fans of Apple products.

AI software features have become a major selling point in smartphones from competitors like Google and Samsung, with advanced photo manipulation and word processing enhancements being key examples. It is relatively rare for Apple to provide such explicit hints about its upcoming plans, which suggests that they have ambitious goals for integrating AI into their software platforms – including iOS, iPadOS, and macOS – later this year.

Cook acknowledged the opportunity and potential of generative AI without divulging further details or getting ahead of himself. This indicates that Apple recognizes the significance of artificial intelligence technology and its potential impact on their software offerings.

Overall, it appears that Apple has exciting developments on the horizon with regards to generative AI software features. While specific details remain scarce at this time, customers can expect significant updates later this year as part of Apple’s ongoing commitment to investing in and shaping the future of AI technology.


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