Published on November 3, 2023, 10:30 am
Apple’s CEO, Tim Cook, has shed some light on the company’s plans for generative AI. During a conference call with investors, Cook confirmed that Apple is actively working on generative AI projects and investing significant resources into this technology.
While Cook didn’t provide specific details about Apple’s generative AI initiatives, he expressed a commitment to the development of artificial intelligence in a responsible manner. This statement indicates that Apple is taking a methodical approach to ensure that their efforts align with ethical considerations.
Unlike other tech giants such as Google and Meta, Apple hasn’t made headlines in the realm of AI due to the absence of a direct rival to OpenAI’s ChatGPT. However, unconfirmed reports suggest that Apple has been working in this field for approximately four years. They allegedly developed a ChatGPT-style tool utilizing large language models but only for internal testing purposes. There are currently no plans to release the software, dubbed Apple GPT, to the public.
Cook also emphasized that although Apple may not have chatbot-based applications like ChatGPT, artificial intelligence is already deeply integrated into their products. He highlighted examples such as Personal Voice and Live Voicemail in iOS 17 and life-saving features like fall detection and ECG on devices such as the Apple Watch and iPhone.
According to Cook, AI and machine learning are fundamental technologies integral to virtually every product they ship. He stated unequivocally: “AI is at the heart of these features.”
Apple’s decision to invest in generative AI reflects the growing importance of this technology across various industries. With its commitment to responsible development and integration into existing products, Apple aims to leverage artificial intelligence capabilities effectively while maintaining user trust.
Although specifics regarding Apple’s generative AI projects remain undisclosed, it is evident that they consider AI as foundational technology for future innovations. As developments continue in this fast-paced field, it will be interesting to witness how Apple contributes uniquely to the world of generative AI and its potential impact on their product ecosystem.