Published on January 30, 2024, 10:30 am

Apple is getting ready to make a major software update that could revolutionize the capabilities of its devices. According to Bloomberg reporter Mark Gurman, the tech giant plans to integrate generative AI into iOS 18, which is set to be released in September.

This move by Apple is seen as a response to the increasing competition from other AI assistants like Google’s Bard, OpenAI’s ChatGPT, and Microsoft’s Copilot. By incorporating generative AI into iOS 18, Apple aims to enhance the functionality of Siri, iMessage, and other apps.

Generative AI refers to the ability of machines to generate content or responses that are similar to human-generated ones. This technology has been gaining momentum in recent years due to its potential applications in various fields such as language processing and creative content generation.

If Apple successfully integrates generative AI into its operating system, it could lead to significant improvements in user experience and productivity. Siri, for example, may become more adept at understanding and responding to complex queries while iMessage could suggest more accurate autocorrect options.

In addition to generative AI, Apple has reportedly been working on its own language model called “Ajax” as well as an internal chatbot named Apple GPT. These developments indicate that Apple is keen on further leveraging artificial intelligence technologies across its ecosystem.

Meanwhile, other tech giants like Samsung are also investing heavily in AI for their upcoming smartphones. The competition in this space highlights the growing importance of artificial intelligence in driving innovation and delivering better user experiences.

As we eagerly await the release of iOS 18 in September, it will be interesting to see how Apple incorporates generative AI into its flagship operating system. With this move, Apple is positioning itself to remain a prominent player in the ever-evolving world of artificial intelligence.


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