Published on October 19, 2023, 11:17 am

Apple Plans To Introduce Generative Ai On Iphone And Ipad Devices By 2024

TLDR: Apple is planning to introduce generative AI technology on its iPhone and iPad devices by late 2024. The company aims to offer a combination of cloud-based AI and "edge AI" for on-device data processing, while prioritizing customer privacy. The specific features and utilization of the technology are still uncertain, but Apple may integrate large language models into Siri and release it as part of an iPhone software update next year. However, it may take until 2025 or later for the technology to be ready for release, as Apple's generative AI efforts have been lagging behind competitors. The trend towards developing generative AI reflects a growing trend among companies seeking to enhance user experiences.

Apple is reportedly planning to introduce generative AI technology on its iPhone and iPad devices by late 2024. According to analyst Jeff Pu, Apple will likely build a few hundred AI servers in 2023 and significantly more the following year. The company aims to offer a combination of cloud-based AI and “edge AI,” which involves more on-device data processing. Apple is considering how to use and process personal data while prioritizing customer privacy.

If this timeline is met, Apple could potentially roll out generative AI features as part of iOS 18 and iPadOS 18. However, it remains uncertain how the technology will be utilized. Reports indicate that Apple intends to integrate large language models into Siri, allowing users to automate complex tasks through deeper integration with the Shortcuts app. This feature is expected to be released in an iPhone software update next year.

Supply chain analyst Ming-Chi Kuo previously stated that Apple’s generative AI efforts were lagging behind its competitors. As a result, it may take until 2025 or later before the technology is ready for release.

Generative AI gained attention with the release of OpenAI’s ChatGPT, a chatbot capable of responding to questions and prompts like a human. Google and Microsoft have since launched similar chatbots using large language models for responses.

In July, Bloomberg’s Mark Gurman reported that Apple was testing an internal chatbot called “Apple GPT,” reminiscent of ChatGPT. However, the company has yet to devise a clear strategy for public release.

Apple has publicly expressed its interest in generative AI through job listings posted on its website in recent months. CEO Tim Cook mentioned their extensive research in generative AI but emphasized the need for careful consideration due to concerns related to bias and hallucination.

The incorporation of generative AI by Apple signifies the growing trend within the industry. More companies are racing to develop similar technologies as they seek new ways to enhance user experiences.

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