Published on February 2, 2024, 6:05 am

Apple CEO Tim Cook recently announced that generative AI will be introduced to iOS later this year. During the company’s quarterly earnings call, Cook expressed his excitement about Apple’s work in this area without providing specific details. It is anticipated that Apple might integrate generative AI into image processing directly on smartphones, a move already being demonstrated by Google and Samsung. Additionally, productivity apps like Pages and Keynote could benefit from enhanced language models.

John Giannandrea, who previously served as the head of AI at Google and now holds the position of senior vice president of machine learning and AI strategy at Apple, has stated that Apple is well-positioned to lead the AI market since it offers a “one-stop shop” for developing AI applications. He believes that AI will impact every aspect of Apple’s operating systems in the future.

The integration of generative AI into iOS 18 has been reported to be one of Apple’s biggest software updates yet. This implementation aims to enhance Siri, iMessage, and other apps. By incorporating generative AI, Apple hopes to keep up with competing AI assistants such as Google’s Bard, OpenAI’s ChatGPT, and Microsoft’s Copilot.

Notably, Samsung is also heavily investing in AI for its upcoming smartphones. Bloomberg journalist Mark Gurman has previously reported on Apple’s development of their own language model called “Ajax” and an internal chatbot called Apple GPT.

Apple users can look forward to the release of iOS 18 in September when these exciting updates are expected to become available. As the world rapidly progresses in the field of generative AI and artificial intelligence as a whole, it is clear that major tech companies like Apple are striving to stay at the forefront of innovation and offer cutting-edge experiences to their users.


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