Published on November 30, 2023, 2:08 pm

Apple Announces Winners Of Annual App Store Awards, Recognizes Generative Ai As “Trend Of The Year”

Apple recently announced the winners of its annual App Store Awards, recognizing the top apps and games for iPhone, iPad, and Mac in 2023. Among these winners, Pixelmator’s Photomator for Mac was named the “Mac App of the Year.” Originally known as Pixelmator Photo on mobile devices, Photomator for Mac is a native desktop version of the popular photo editor.

Photomator for Mac offers seamless navigation between photo albums and individual photos, boasting an extensive range of cutting-edge color adjustments and powerful batch editing features. One standout feature is its AI-powered quick selection tool, enabling users to make precise selections with ease. Additionally, it includes Clone and Repair tools for efficiently touching up photos.

The app provides robust tools for adjusting colors, lighting, and features AI-driven automatic selection and masking capabilities to facilitate precise local adjustments. In its latest update (version 3.1), Pixelmator introduced Smart Deband—an innovative tool designed to enhance color depth in lossy image files like JPEGs. With this feature, JPEG photos can now achieve near-RAW quality.

Pixelmator has since released version 3.2 of Photomator, adding full HDR workflow support and automatic HDR conversion with Smart HDR. The company has also teased an upcoming update that will enhance the app’s file management capabilities.

Photographers have shown great interest in generative AI technology throughout 2023. Adobe integrated its Firefly generative AI technology into Photoshop, offering features like Generative Expand and Generative Fill. Skylum has also introduced Stable Diffusion—a generative AI-powered feature—to its flagship editing software Luminar Neo.

While generative AI technology brings significant advancements in image editing tools, it also raises concerns within the industry. Shutterstock now allows users to leverage AI for editing existing stock images while investing heavily in “AI photographers.” Even photojournalists are utilizing image generators to create visuals for their stories. However, certain aspects of the industry, such as photo contests, are not yet fully embracing this technology.

In addition to recognizing outstanding apps, Apple also named “generative AI” as its “Trend of the Year.” In a statement, Apple highlighted that generative AI has captured users’ collective imagination and has been integrated into various apps throughout 2023. Although many features are still in their early stages, users have had firsthand experiences witnessing the technology’s benefits and risks.

To explore the complete list of Apple’s award-winning apps and games, you can visit the Apple Newsroom. The recognition of generative AI as the “Trend of the Year” further underscores its relevance and future impact on app development and user experiences.

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