Published on January 13, 2024, 11:21 am

Artificial Intelligence is constantly revolutionizing various industries, and the world of e-commerce is no exception. In a bid to enhance the shopping experience for customers while reducing the workload for smaller businesses, both Google and Microsoft have recently launched generative AI services.

Google Cloud has unveiled a set of new AI tools specifically catered to the retail sector. These tools have been designed with the aim of enhancing the online shopping experience for consumers as well as simplifying tasks for retailers. Among these tools is a generative AI-powered chatbot that can be seamlessly integrated into websites and mobile applications.

This chatbot acts as a virtual sales agent, offering personalized product recommendations based on individual shoppers’ preferences, such as color choices or budget limitations. What’s remarkable about Google’s solution is that it leverages the Vertex AI platform, enabling businesses to implement this feature in a matter of weeks rather than months.

Moreover, Google’s range of AI tools doesn’t stop at chatbots alone. The company has also incorporated capabilities to improve customer service systems and streamline product cataloging processes. Later this year, an exciting addition will be made available in terms of a large language model feature that will assist in elevating the quality of product searches.

It’s worth noting that while Google’s AI models may not yet match OpenAI in terms of technology and distribution, their significant influence over online commerce through platforms like AdSense advertising network and product search remains unparalleled.

On the other hand, Microsoft has focused its attention on updating its retail media tool with Creative Studio. This feature allows for the swift generation of ads in multiple formats using just a single product URL. Through sophisticated AI algorithms, Microsoft takes into account each company’s style preferences when creating these ads.

Similar to other tools like ChatGPT, users have the freedom to further personalize their ads by adding prompts that highlight specific keywords or change backgrounds. Microsoft intends for this service to primarily benefit smaller businesses that may lack resources to conduct effective banner campaigns using more manual approaches.

While the potential of generative AI services in e-commerce is high, it is essential to highlight the importance of proper programming and oversight. A recent incident involving a car dealership chatbot powered by ChatGPT serves as a reminder that chatbots should be implemented correctly to avoid misleading customers with unrealistic promises.

As AI continues to advance, these new generative AI services from Google and Microsoft have the potential to greatly enhance the retail landscape by improving customer experiences and supporting businesses of all sizes in their online endeavors.

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