Published on November 16, 2023, 10:24 pm

Adobe Photoshop Introduces New Generative Ai Tools For Content Creation And Editing

Adobe Photoshop, one of the leading photo editing software programs, has introduced new tools that leverage generative AI technology. At their recent MAX conference in October 2023, Adobe revealed several exciting features designed to enhance content creation and editing.

One of the key additions is Generative Fill, which utilizes AI to correct errors in photos. Users can easily insert, remove, or replace objects and people by providing a text description of the desired changes. The AI then intelligently processes the instructions to fine-tune the image according to user preferences.

Another noteworthy feature is Generative Expand, allowing users to enlarge images in any direction and add additional scene imagery with the help of AI. This feature empowers creatives to create more immersive images by enhancing backgrounds or adjusting subject locations seamlessly.

Additionally, Adobe has introduced Translate, a tool that supports Firefly generative AI for creating content in different languages. Users can generate content using Firefly generative AI in Adobe Express and have it instantly localized and translated into up to 45 languages. This makes it easier for businesses to develop global marketing and social campaigns.

Adobe’s new Firefly generative machine learning model offers three distinct features for businesses: Firefly Image 2 Model, Firefly Vector Model, and Firefly Design Model. The Image 2 Model provides more accurate rendering of skin tone, hair color, eye color, hand details, and body structure using Adobe’s vast library of stock images and public domain content.

The Vector Model enables users to create better vectors and patterns for logos, website designs, and product packaging labels using the Text to Vector graphic feature. Lastly, the Design Model generates templates for social media posts as well as marketing assets like posters, flyers, and invitations. It uses Text To Template functionality to ensure proper aspect ratios while allowing further customization in Adobe Express.

These new features primarily utilize text prompts as commands for generating AI responses. Users can trigger specific actions by typing in commands, enabling them to be more precise in achieving their desired outcomes. The tools make it easier to generate and edit images by harnessing the power of generative AI.

Generative Fill uses familiar Photoshop tools like Marquee or Lasso to fix mistakes or imperfections in photos. Generative Expand, on the other hand, employs the existing Photoshop crop tool combined with text prompts to extend images and add desired details. By simply dragging the artboard and entering prompts, users can create customized expanded images.

To ensure transparency and avoid copyright issues, Adobe labels all AI-created images and includes content credentials. Additionally, they use licensed photos during AI training to maintain trust.

Access to these new generative AI features is offered through Adobe Express. Pricing varies based on subscription plans, with the Creative Cloud premium plan costing $60 per month and allowing up to 1,000 monthly creations. Users with a single-app Photoshop or Premiere Pro subscription ($23 per month) can create up to 500 creations. Standalone Adobe Express subscriptions start at $10 per month for up to 250 generative AI creations. A free tier is also available, allowing users to make up to 25 creations per month.

Adobe is continuously improving its product offerings and has even developed a mobile version of these generative AI tools that are currently in beta testing. This move ensures accessibility across different devices and allows students to leverage these features for their creative endeavors.

In conclusion, Adobe’s integration of generative AI technology into Photoshop brings exciting new capabilities for content creation and editing. These innovative features provide greater flexibility and efficiency for designers, photographers, marketers, and other professionals who utilize Photoshop as their go-to tool for image manipulation and enhancement. With AI-driven functionalities at their disposal, users can unlock unprecedented creative possibilities while saving time and effort.


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