Published on November 16, 2023, 6:01 pm

Acquia, a leading digital experience platform provider, has recently launched its most comprehensive digital experience optimization solution to date. The company has also made a strategic acquisition of Monsido, a web accessibility software from CivicPlus. This expansion of Acquia’s Digital Experience Platform (DXP) aims to empower marketers with the tools they need to create engaging and inclusive digital journeys.

The integration of Monsido into Acquia’s DXP brings together functionalities such as website accessibility, content quality, SEO, data privacy, and performance monitoring. This acquisition reflects Acquia’s commitment to building a digital future that is inclusive and accessible to all users.

In addition to the Monsido acquisition, Acquia has formed strategic partnerships with Conductor and VWO. These collaborations provide organic marketing, experimentation, conversion optimization, and holistic solutions for optimizing an organization’s online presence. This includes content strategy, SEO, user experience, and compliance.

Monsido is renowned for its ability to monitor and enhance website accessibility while ensuring compliance with WCAG and ADA standards. As part of the acquisition agreement, CivicPlus will continue to offer Monsido as a reseller, focusing on delivering accessible technology to local governments in the US.

For existing Monsido customers in the public sector, the transition to Acquia’s platform will be seamless with no immediate changes post-acquisition. The continuity of service is guaranteed through CivicPlus’ role as a reseller of the Monsido solution.

Acquia envisions a more integrated experience where customers can enjoy seamless interactions without the need to log in separately into various systems. By combining Monsido’s accessibility features with Conductor’s marketer-focused SEO domain and VWO’s suite of optimization technologies, Acquia aims to provide unique capabilities for enhancing websites, content ,and overall user experiences.

The transaction between Acquia and CivicPlus is expected to conclude early in Q1 2024 under the backing of Vista Equity Partners. Meanwhile,
the company is hosting its annual conference, Acquia Engage, to showcase its latest offerings and innovations in digital experience.

Acquia, founded by Dries Buytaert in 2007, began as a provider of infrastructure, support, and services for Drupal users. Since then, it has expanded its offerings and made substantial advancements in the content management systems industry. With the emergence of artificial intelligence (AI), Acquia foresees an exponential growth in marketing technology software.

As a trusted source of information on technology, customer experience, and marketing trends, CMSWire’s managing editor Dom Nicastro ensures that readers receive accurate and engaging content. With over 20 years of experience as an award-winning journalist, he stays up-to-date with industry developments to deliver high-quality articles.

In conclusion, Acquia’s acquisition of Monsido and strategic partnerships are part of their commitment to provide marketers with comprehensive tools for optimizing their digital experiences. By integrating accessibility features with organic marketing and conversion optimization capabilities, Acquia aims to deliver unique solutions for organizations seeking to enhance their online presence. The future looks promising for Acquia as they continue to innovate and address the evolving needs of marketers in an increasingly digital world.

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